Award winning marketeer and business leader Pim van Baarsen has been the CEO of the Silverstone Technology Cluster (STC) since its inception in January 2017.
Pim started his career at the Motorsport Industry Association after completing a Masters degree in business studies. During his time there he was presented with the AIM Young Business Person of the Year award for his efforts in helping the organisation grow.
He subsequently joined transmission specialists Xtrac where he oversaw their sportscar activities. After two years there he was invited to join Haymarket as Group Marketing Manager.
In 2010, Pim co-founded CMA Marketing, a marketing agency specialising in technical B2B marketing.
In December 2016 Pim was asked to head up the Silverstone Technology Cluster. He is also part of the Industry Advisory Group set up in January 2021 and is chair of the STC board since 2022.
He sits on the Board for SEMLEP Growth Hub and is a member of the steering group for Central Arc Angels Investment Group, as well as being an advisory board member for Be the Business.
In his spare time, Pim is a keen film enthusiast and is executive producer of the indie production, Wild Bones.